About HERO

HERO works as a catalyst for community development in the Alabama Black Belt to end rural poverty. HERO began in 1994 by a group of committed citizens who wanted to create a strong community focused on family. As a 501(c)3, provides job training, affordable housing and economic development to build strong communities. In 2004 the HERO  Housing Resource Center was added.  The Housing Resource Center at HERO now owns 5 small business, helped to start a total of 11 small businesses and runs HEROhousing.  HEROhousing builds affordable housing for home ownership, lease purchase and rental. 



The young designers with Project M lead by John Bielenberg began HERObike in partnership with HERO in 2009.  With the support of Bamboo Bike Studio, HERObike has grown. Thanks to Ryan LeCluyse, Megan Deal, Mark Wills, Blair Stapp, Brian Jones for getting us started!

As we look to the future, we are excited to see where the vision of Lance Rake’s innovations through the University of Kansas - Industrial Design Department will take us in the future.

MakeLab - supports HERO's work with marketing and product development.  Thanks to Ramon and Marshall! 


1310 Main St. Greensboro, AL 36744


HERO is a 501(c)3 non-profit. Donations are appreciated & tax deductible.